- Chaya Arbiv
- Aug 21
- 12 min read
Updated: Aug 27
Homeowners often struggle to find a roofer they can rely on, and many businesses miss calls or quotes because their website isn’t clear or easy to use. If you’re in roofing, knowing how to build a website from scratch puts your services, projects and contact info right where people are looking. A well-designed site turns visitors into customers by showing your work, explaining what you offer and making it simple to get in touch.
TL;DR: How to build a roofing website
A strong roofing website should prove your expertise and generate leads. Build a portfolio with project photos, client reviews and organized services to show credibility. Use high-quality visuals, clear CTAs and simple lead forms to guide visitors into contacting you.
Add trust signals like testimonials, live chat for quick questions and click-to-call buttons for mobile users. Share helpful content like roofing maintenance tips or case studies of completed jobs, and keep your site updated with seasonal offers and easy ways for homeowners to request quotes.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
How to build a roofing website in 7 steps
01. Select a domain and web hosting
Choosing the right domain name and hosting service is like picking the perfect location for your roofing business—it's crucial for your online success. Think of your domain name as your web address, it should be memorable, closely tied to your brand and easy to type.
Why does a good domain name matter? Your domain name is the first thing homeowners notice online. Choose one that matches your roofing business name or specialty so visitors can remember it easily. Think of it like your company’s virtual sign. Using trusted extensions like .com or .net helps your site look professional and credible.
Struggling with ideas? Use a domain name generator for inspiration or try a business name generator to brainstorm creative roofing business names. Once you've picked a name, run a domain search to check availability and secure it before someone else does.
For hosting services, site reliability is key. Your hosting provider is where your website resides online, so make sure you choose a reliable hosting service to keep your site consistently available and fast-loading for visitors. Downtime or slow loading pages can drive potential customers away.
Pro tip: Research web hosting costs and compare features like uptime guarantees, customer support and scalability to find the best fit for your roofing business.
02. Choose the right website builder
Selecting the right website builder is a critical step when you’re planning your website. The ideal platform for your roofing business should align with your goals and make building your site easy and stress-free.
Platforms like Wix offer user-friendly interfaces and customizable free website themes, making it simple to design a professional-looking website without extensive technical knowledge. Here's what to look for in a website builder:
User-friendly design tools: Choose a drag-and-drop website builder with free website themes made for roofing businesses. Look for layouts that let you add services, project photos, testimonials and calls-to-action easily. Make sure you can adjust fonts, colors and sections without coding, and that the design works well on mobile so homeowners can navigate your site and request a quote.
Mobile responsiveness: More than half of homeowners searching for roofing services use mobile devices, so your website must look and work well on phones and tablets. Check the website builder you choose has mobile-friendly features during the website development phase so that your site looks great on any device.
Speed and performance: Your roofing website should load quickly so homeowners can see services, projects and contact options without waiting. Fast loading is especially important for mobile users looking for emergency repairs or estimates.
Security features: Choose a platform that provides SSL certificates, secure contact forms and regular updates to protect customer information. Homeowners feel safer submitting personal details for quotes or inspections when your site is secure.
Integrations: Look for a website builder that connects with tools roofing businesses use, like email marketing for service reminders, CRM systems for managing leads, social media for posting projects, and booking forms for scheduling inspections or estimates.
AI-powered features: Some website builders include AI tools that help you create web content, suggest layouts and optimize SEO for roofing services. They can also enhance images of your projects automatically. These features save time and make it easier to keep your roofing website professional and up to date.
SEO features: A good website builder should come with built-in search engine optimization (SEO) tools to help you rank higher in search engine results. Look for platforms that let you easily optimize meta descriptions, title tags and keywords relevant to roofing services.
Support and resources: Check if the platform offers tutorials, customer support and community forums so you can get help if needed while building or managing your website.
03. Design your roofing website
Effective web design helps homeowners quickly see what your roofing business offers and how to contact you. Use a clean layout with clear headings, well-spaced sections and prominent buttons so visitors can quickly find services, project examples and contact info. Choose colors and fonts that reflect your brand while keeping readability high.
Pick a roofing-specific template that allows you to feature your work. Include areas for high-quality photos of completed projects, before-and-after shots and short descriptions of each job. Sections for materials, repair types or seasonal tips help homeowners understand what you offer at a glance.
Add design elements that guide visitors through the site. Use buttons, banners or highlighted sections to draw attention to calls-to-action like “Request a free inspection” or “Get your estimate today.” Keep images optimized for fast loading and ensure the site looks good on mobile devices, where many homeowners first find you.
Learn more: What is web design?
04. Add essential pages to your website
A good roofing website gives homeowners the information they need fast. With the right web content and website features, you can show who you are, explain your services, share reviews and make it easy to get in touch. Adding clear pages like about us, contact, services, blog and testimonials helps visitors understand your business and encourages them to take action.
About us page
Your about us page is where homeowners connect with the people behind the business. Share your company’s story, why you started and the values that guide your work. Keep it personal and approachable so visitors feel like they know you.
Include details that show credibility, like how long you’ve been in business, the types of projects you’ve completed and the training or certifications your team holds. Photos of your crew or leadership team add a human touch.
End with a call-to-action that encourages visitors to take the next step. Something simple like “Ready to work with a trusted roofing team? Contact us today” ties your story back to lead generation.
Contact page
Your contact page should make it as easy as possible for homeowners to reach you. List your phone number, email and office location in a clean, uncluttered layout. Add a simple contact form so visitors can request a quote or schedule an inspection without leaving the page.
Include clickable phone numbers and email links so mobile users can contact you instantly. For roofing, this is especially important during emergencies like leaks or storm damage.
If you serve multiple areas, list your service regions or embed a Google Map showing your location. Clear directions and service areas help potential clients feel confident you can take on their project.
Roofing services pages
Service pages are where you highlight the specific work you offer. Create a separate page for each major service such as roof repair, roof replacement, metal roofing or inspections. This helps with SEO and makes it easy for visitors to find the exact service they need.
Use clear descriptions that explain what each service involves, when it’s needed and why homeowners should choose your business. Add high-quality photos or short videos from past projects to back up your words.
Finish each page with a strong call-to-action like “Schedule your free roof inspection today.” Placing buttons or forms near the bottom of every service page makes it easy for visitors to convert into leads right away.
Create a roofing portfolio or project gallery
Homeowners want proof that you can deliver. A dedicated portfolio or gallery page is one of the most effective ways to build trust and show the quality of your work. Add before-and-after photos of roof repairs, replacements or installations. If you use drone photography, include aerial shots to give a full view of completed projects.
Organize your gallery by service type so visitors can quickly find work that matches what they need. For example, create categories like shingle roof replacement, flat roof installation or metal roofing projects. Go beyond visuals by adding short project descriptions that mention the location, the challenge and the solution. A simple example could be, “Completed a full shingle roof replacement in Dallas after hail damage. Installed high-impact shingles with a 20-year warranty.”
Consider adding a featured projects section on your homepage to spotlight standout jobs with a call-to-action like “See more projects.” If you’re active on social media, integrate your Instagram or Facebook photo feed directly into your site. This keeps your gallery fresh and shows visitors your most recent work without extra effort.
Learn more: How to make a portfolio
Roofing blog
A roofing blog builds authority and keeps your site active in search results. Write posts that answer common homeowner questions like “How long does a roof last?” or “Signs you need roof repair after a storm.” This type of content positions you as an expert and helps generate organic traffic.
Mix educational posts with seasonal tips. For example, publish guides on preparing roofs for winter or how to choose the best shingles for hot climates. The more helpful your content, the more likely homeowners are to trust your services.
Include photos, simple graphics or short videos in your posts to make them easy to understand. Always end with a subtle call-to-action such as “Contact us if you’re worried about storm damage” to connect content directly to lead generation.
Testimonials and reviews
Set up a simple page with a clear headline like “What our customers say.” Add a few short reviews with the customer’s first name and location. Keep the layout clean so the text is easy to read.
You can copy reviews from Google or Facebook and place them here, or use a widget that automatically pulls them in. If you have video testimonials, embed them directly on the page.
Add a link or button at the bottom that says “Leave a review” and point it to your Google review form. This makes it easy for new clients to add their feedback.
05. Optimize for SEO
Optimizing your roofing website for search engines is a must for attracting new customers. By implementing smart SEO practices, you can improve your website's visibility and drive more traffic.
On-page SEO tips: Use tools like Google Keyword Planner to find terms like 'roof repair near me' or 'roofing contractor.' Use these keywords naturally throughout your content and add descriptive alt texts to your images, making your site more SEO-friendly.
"In 2025, a strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace."
Idan Cohen, SEO growth specialist at Wix
06. Add lead-generating features to your website
Transform your roofing website into a lead-generating machine with these strategies:
Create content that converts: When it comes to monetizing your website, focus on producing content that addresses common questions and concerns of your target audience. This could include starting a blog about roofing maintenance tips, guides on choosing the right roofing materials, or case studies of successful projects. Make sure your content is informative, easy to read, and relevant to your audience's needs.
Use high-quality images and videos: Visual content can significantly enhance the appeal of your website. Use high-quality images and videos to showcase your work, highlight completed projects and provide virtual tours of your services. This makes your site more engaging and helps to build trust with potential customers.
Add call-to-actions: Strategically placed CTAs play a big part in guiding visitors towards taking desired actions. Be sure that your CTAs are clear, concise and compelling. Use action-oriented language that encourages visitors to contact you, request a quote, or schedule a consultation. Phrases like 'Get Your Free Estimate Today' or 'Contact Us for Expert Roofing Solutions' can be effective in prompting users to engage with your business. Position these CTAs prominently on key pages such as the homepage and service pages.
Use simple lead capture forms: A quote form should never feel like a chore. Limit fields to just the essentials—name, contact info, and the service needed. The easier it is to fill out, the more leads you’ll collect. You can also experiment with adding forms as pop-ups or at the end of project pages.
Add click-to-call buttons: Since most homeowners search on mobile, a one-tap call button can make all the difference. Place it in your site header and on key landing pages so anyone who wants to call can do so instantly without hunting for your number.
Install live chat or chatbots: Many homeowners browse in the evening after work. A live chat feature or AI chatbot helps capture those leads while you’re offline. Even a simple script like “Need a roofing quote? Leave your info here and we’ll get back to you tomorrow” keeps you from losing interested visitors.
Show reviews and trust signals: Homeowners are cautious about who they hire. Showcase reviews, testimonials, and trust badges (licensed, insured, BBB accredited). A dedicated “reviews” page or star ratings right on service pages can help reduce doubts and increase calls.
Highlight special offers: Give visitors an extra reason to contact you. Promotions like “Free gutter cleaning with roof replacement” or “Book this month for 10% off repairs” create urgency and motivate quick decisions.
07. Monitor and improve your website performance
Your roofing website isn’t a “set-it-and-forget-it” project. Regularly monitor its performance to make sure it’s meeting your business goals.
When it comes to website management, regularly track visitor behavior, bounce rates and session durations with tools like Google Analytics to identify areas for improvement. Use heatmaps to see where visitors click most often, helping you optimize design and CTAs.
Analyze your site’s performance and update content, design or SEO elements as needed. Staying proactive keeps your site relevant and continues to attract and convert visitors.
Roofing website examples built on Wix
Looking for inspiration before you start creating your own roofing website? These examples of roofing sites built on Wix show just how effective and professional your website can look. Each one brings unique and simple design features to the table, proving that with the right website builder, your site can stand out and drive results.
01. BQ Roofing
BQ Roofing’s sleek and modern website highlights the company’s roofing expertise with a polished layout and professional imagery. The homepage immediately grabs attention with bold visuals, while clearly labeled sections guide visitors to essential information like services offered, customer testimonials and contact details. It’s a great example of how to balance aesthetics and functionality.
02. Alfrey Roofing
Alfrey Roofing’s website prioritizes simplicity and ease of navigation. The clear call-to-action buttons, such as “Request a Quote," make it easy for potential customers to get in touch. The site’s clean design and detailed service descriptions provide visitors with all the information they need to make a confident decision.
03. DNA Roofing
DNA Roofing’s website proves you don’t need a complicated design to make an impact. It features a minimalistic design with a focus on clear communication. Their straightforward approach to presenting services and contact options makes sure visitors can quickly find what they came looking for.
04. Integrity Metal Roofs
Integrity Metal Roof’s site sets itself apart by featuring its niche expertise in metal roofing. The combination of high-quality images and detailed project descriptions builds trust and positions them as a go-to expert in their field. Their use of testimonials adds an extra layer of credibility, too.
05. T.C. Roofing
T.C. Roofing focuses on accessibility and user engagement on their website. The homepage features a prominent contact form, making it easy for visitors to request a quote or ask questions. The site’s design makes sure nothing gets in the way of turning visitors into leads.
How to make a roofing website FAQ
How much does a roofing website cost?
The cost of a roofing website can vary based on your needs, but typically, it falls into three main categories: DIY, professional design and custom development.
DIY with a website builder: Using a platform like Wix, you can build a professional roofing website for as little as $16–$45 per month, depending on the plan you choose. This includes hosting, templates and essential features like contact forms and SEO tools.
Hiring a professional designer: Working with a web designer can range from $500 to $5,000 or more, depending on the level of customization and additional features you need.
Custom development: A fully custom-built website can cost $10,000 or more, ideal for larger roofing companies with specific requirements like advanced booking systems or integrations.
For most roofing businesses, starting with a DIY website builder like Wix is an affordable and effective way to create a stunning online presence without breaking the bank. Learn more about how much does a website cost to make a decision with confidence.
Do I need a website for my roofing business?
Yes! A website is a must for your roofing business. It helps to build trust with potential customers and makes it easy for them to contact you. Most homeowners start their search for roofing contractors online, so having a professional website can help you stand out from competitors and grow your business. With a platform like Wix, you can easily create a roofing website with features like service pages, testimonials and a contact form to attract new customers.
What should I include on my roofing website?
Your roofing website should provide all the information potential customers need to trust and contact you. Key elements to include are:
A professional homepage that highlights your services and expertise.
Service pages detailing what you offer, such as roof repairs, installations or inspections.
Customer reviews to build credibility and show your track record.
A photo gallery showcasing your completed projects.
A contact page with a form, phone number and business hours for easy communication.
SEO-friendly content to help your website appear in search engine results for local roofing searches.
By including these elements, your website will act as a powerful tool to attract and convert leads into paying customers.
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