- Rachel Bistricer
- Jul 28
- 5 min read
Updated: 4 days ago

The Wix AI website builder helps you create a website tailored to your needs, using artificial intelligence to guide and simplify the process. Whether you're building a site for the first time or looking to save time on a redesign, Wix’s AI website builder lets you create a polished and professional site in just a few clicks—no special expertise required. Wix’s website builder simplifies the website creation process, letting you focus on your content and business goals. It’s all about making the process of making a website faster, smarter and more enjoyable.

Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
TL;DR What is the Wix AI website builder?
Wix;s AI website builder uses artificial intelligence to help you create personalized websites quickly and confidently—no previous experience needed.
Feature | What it means for you |
Personalized design | AI creates a website layout based on your answers |
Quick setup | Launch your site in a fraction of the time |
Full customization | Edit everything to match your style and content needs |
Built-in tools | Access integrated SEO, e-commerce and marketing features |
For everyone | Great for beginners, creators, business owners and more |
Flexible editing | Tweak or redesign any aspect of your website anytime |
Create your site effortlessly with the best AI website builders today.
How the Wix AI website builder works
The Wix AI website builder uses advanced algorithms to generate a personalized website based on your input. From selecting a theme to setting up the layout, this tool simplifies every step while keeping you in control.
Here’s how it works:
01. Start with a few questions
The AI builder begins by asking you a few simple questions about what kind of website you’re creating. For example, are you building a portfolio, business website, online store or blog? Your answers help tailor the design and features of your site.
Get inspired by these best portfolio websites.
02. Get instant design suggestions
Based on your responses, the AI generates a fully designed website for you in seconds. Wix adapts to your needs, offering tailored web design suggestions based on your goals. It even chooses relevant website features, layouts and color schemes that align with your goals.
Learn more: What is web design?
03. Customize to perfection
Once your site is up, you can tweak every detail using the Wix editor. Add images, revise text, switch colors—whatever fits your vision.

Who can use the Wix AI website builder?
The Wix AI website builder is designed for anyone looking to bring their website online, regardless of skill level. Beginners who feel overwhelmed by traditional website builders will appreciate its simplicity, while more experienced creators will love how fast it streamlines initial setup.
Learn more: Do I need technical skills to use Wix?
Whether you're starting a blog, an online store or a portfolio website, Wix supports creators with diverse goals. Here’s who it’s great for:
Small business owners who need an online presence but don’t have time to design from scratch.
Freelancers and creators who want to showcase portfolios or projects in a polished way.
E-commerce sellers ready to set up an online store with minimal hassle.
Aspiring bloggers or web content creators who want easy access to launch their ideas.
Ready to get stated? Get your project off to a smooth start with our comprehensive website launch checklist.

Key features of the Wix AI website builder
The Wix AI website builder stands out because of its mix of intelligence and flexibility. Here are some standout features that make it a go-to choice:
01. Smart personalization
The AI adapts your site based on your answers—choosing layouts, text styles, images and even applications you might need.
02. Flexibility to edit
Even though the AI handles the heavy lifting upfront, you still have full control to change your site. Wix offers unmatched flexibility, allowing you to customize every aspect of your site. Use the Wix drag-and-drop editor to adjust or expand your website design.
03. Built-in tools
Wix offers access to essential tools like SEO features, mobile optimization and integrations for marketing strategy, bookings or shops. It ensures your site goes beyond just looking good—it’s functional too.
04. Speed and ease
From ideation to execution, the process is seamless and fast. You can have a live website ready in a fraction of the time compared to traditional builders.
Whether you value style, efficiency or both, the Wix AI website builder makes it easy to create a site that checks all the boxes.
Learn more: How long does it take to build a website?
Why use the Wix AI website builder?
The Wix AI website builder removes the heavy lifting from creating a website, letting you focus on what matters most—your content, your business or your creativity. Wix’s website builder empowers non-technical users to create a professional website without any coding knowledge. It’s an empowering tool that makes the process accessible, fast and even fun.
Here are some solid reasons to use it:
Time-saving: Automates many design decisions so you can publish faster.
User-friendly: Designed for non-tech-savvy users, while still offering powerful features for pros.
Budget-friendly: Eliminates the need to hire a designer or developer.
Scalable: Wix adapts to your growing business needs with scalable tools for e-commerce, memberships and more.
What is the Wix AI website builder FAQ
Do I need any coding skills to use the Wix AI website builder?
No, the builder is beginner-friendly and doesn’t require any coding knowledge. Advanced users can still customize their site further if desired.
Can I edit my website after using the AI?
Yes, you can fully edit your website after the AI generates it. The Wix editor allows you to adjust visuals, change text, add new elements and even revamp your layout.
What kinds of websites can I create using Wix AI?
You can create almost any type of website, including online portfolios, business web pages, e-commerce sites, online blogs and more. The AI tailors its suggestions based on your goals.
How much does it cost to use the Wix AI website builder?
Wix offers a range of plans, including a free option. Paid plans unlock additional features, such as custom domain connections, advanced SEO tools and increased storage space. If you're wondering how to build a website for free, Wix's free plan is a great place to start.
Can I switch themes or layouts later?
Yes, you can change your site’s design anytime using the Wix editor—it’s entirely flexible.
What if I need help or guidance?
Wix provides extensive support, including tutorials, a help center and direct customer support to assist you every step of the way.
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