Turn your ideas into a website you love with Wix → 

The Wix website builder helps individuals and businesses of all skill levels create a professional website without coding experience. It offers a range of tools, website templates and features designed to empower creators to build everything from online blogs to full e-commerce sites, all with ease and flexibility.

If you’ve been curious about Wix or are considering ways to simplify your web design process, this guide walks through everything you need to know. From its drag-and-drop functionality to its no-code design power, the Wix website builder offers a solution that’s approachable yet full of capabilities.

TL;DR: What is the Wix website builder?

Wix is an easy-to-use platform for anyone who wants  to build and launch a new website. It offers a drag-and-drop editor, customizable templates, built-in website hosting, e-commerce options and both beginner-friendly and advanced website design tools.

Feature	What it means for you
Drag-and-drop editor	Move elements and design pages visually
Custom templates	Start with designs made for your purpose
No-code required	Build sites without writing code
Developer mode	Add custom code for advanced features
E-commerce tools	Sell products and manage a store online
Built-in hosting	Your site is live without extra setup
Mobile optimization	Websites look great on any device
SEO tools	Easy setup to help your site get found
Support and resources	Help center, tutorials, and live chat

Key features of Wix

Wix’s popularity stems from its robust features, which cater to creators of all kinds. Here are the highlights:

Drag-and-drop editor

Wix provides drag-and-drop design tools that make building your website feel intuitive from start to finish. The drag-and-drop editor is the Wix website builder’s signature feature. Instead of writing code, you can simply move elements like images, videos or text boxes directly onto your canvas and position them where you like. This approach eliminates guesswork and lets you preview exactly how your site will look as you design it.

Customizable templates

Wix website builder offers customizable website templates for various industries, giving you a head start whether you’re building a portfolio website, a service site, or an online store. These templates are professionally designed and responsive, meaning your site will look great on both desktop and mobile devices.

Advanced design for developers

Wix offers developers a flexible environment. Wix supports advanced customization through developer tools, letting you tailor your site exactly how you want it. With Wix’s Dev Mode, you can add custom HTML, tweak functionality, or integrate more advanced elements. This flexibility ensures the platform works for beginners and advanced creators alike.

Built-in SEO tools

Ranking your site on search engines is often a challenge for website owners. Wix includes built-in SEO features that make the process easier. From customizable meta descriptions to automated tips, the platform equips you with the essentials to make your site search-engine friendly.

E-commerce capability

Wix enables e-commerce functionality for online stores, giving you the tools to sell products and manage your business with confidence. It isn’t just for informational websites. Its features allow you to set up product webpages, manage inventory, accept payments and even offer promotional coupons—all from an intuitive dashboard.

Built-in hosting and domains

Wix includes built-in web hosting, simplifying the process of getting your site online quickly. Wix integrates hosting and domain management, so you can handle everything from one place without the hassle of juggling multiple services. You don’t need to purchase or manage separate hosting plans. Wix also lets you connect your custom domain (or purchase one through the platform), giving you everything you need in one spot.

Benefits of using Wix

Wix offers several benefits that make it stand out as a top choice when considering why use a website builder:

• Ease of use: Whether you’re a novice or seasoned designer, Wix website builder’s easy-to-navigate interface means stress-free website creation.

• Time-efficient: Thanks to its templates and drag-and-drop features, creating a great-looking website can take hours, not weeks. So if you're wondering how long does it take to build a website, the answer is—it’s faster than ever.

• Affordable: Various pricing plans cater to different needs and budgets, meaning you don’t have to break the bank to create a reliable website.

• Comprehensive support: Wix boasts a strong help center, video tutorials, and live chat support to ensure you’re never stuck.

• Creative freedom: With absolute control over your site’s design, you can create something that truly reflects your brand or vision.

Who is Wix for?

The Wix website builder is designed for anyone creating a website. Wix empowers creators of all skill levels to bring their ideas to life, no matter their background. It caters to a wide range of users, including:

• Individuals looking to build personal blogs or portfolios.

• Freelancers wanting to showcase their services.

• Small businesses setting up their first online presence.

• E-commerce entrepreneurs launching online stores.

• Artists and creators sharing their work with the world.

What is the Wix website builder FAQ

Is Wix free to use?

Wix offers a free plan that includes basic website features and Wix ads on your site. For custom domains and expanded functionality, you’ll need a paid plan.

Can I sell products through Wix?

Yes. Wix supports e-commerce and includes features like inventory management, product pages, and payment processing.

Do I need coding skills to use Wix?

Not at all. Wix is beginner-friendly and doesn’t require any coding knowledge. That said, coding features are available for those who want advanced customization. 

Is Wix good for SEO?

Yes. Wix has built-in SEO tools to help you optimize your site for search engines. You can edit titles, descriptions, and more to improve your visibility.

How much does Wix cost?

Pricing starts with a free plan and scales up depending on features. Premium plans range from affordable personal site options to more robust business and e-commerce solutions. Explore our plans to find the right fit for your needs, and learn how much is a Wix website.

Can I use my own domain with Wix?

Yes. Wix allows you to connect or purchase custom domains through its platform if you’re on a premium plan.